Flyt för Aras PLM: - De senaste årens vinnare när det gäller nya användare14/03/2017
Flyt för Aras PLM: - De senaste årens vinnare när det gäller nya användare18/09/2014
”Great ERP, worse PLM” – What SAP PLM needs to sharpen its competitive edge27/08/2014
PLM Spending: A period of “Digestion” after two years of explosive growth14/08/2014
The Market for PLM Services: Why Accenture thinks they can rattle IBM08/07/2014
"A design-lead revolution": Autodesk takes a lead in environmentally friendly product realization - TV-report25/06/2014
TV-report: The Internet of Things – The secret to what PLM and ERP can do in the smart revolution18/06/2014
Not ”a load of crap” anymore: ”PLM 360 is way ahead of plan”, says Autodesk’s Carl Bass20/05/2014
"Demolish the silos in PLM": Why Dassaults Bernard Charles believes in the 3D Experience07/05/2014
The Next Big Boom in PLM and ERP and the Battle Over mBOM Ownership25/04/2014
From the graveyard of ERP to the world’s largest start-up: Infor TV Report15/04/2014
What Happened to Volvo engineering and PLM under Chinese ownership?09/04/2014
Will GE and PTC’s joint venture create a ”PLM and manufacturing advantage”?08/04/2014
Inside Daimler Mercedes Switch from Dassault Systèmes to Siemens PLM and NX19/03/2014
Truck Maker’s PLM Model a Focus in Volkswagen’s War Over Ownership11/03/2014
The Role of 3D Printing in Manufacturing and PLM – TV Report20/02/2014
The Third Platform – A Quantum Leap for PLM and ERP07/02/2014
SolidWorks Mechanical Conceptual: Late and Great, but too Expensive? – TV Report23/01/2014
Big Data – Big Problem? – TV Report17/01/2014
Applauds to the European Parliament’s call to modernise EU public works projects with BIM technology14/01/2014
Siemens, Tesis PLMware and Industry 4.006/01/2014
Why PTC acquired ThingWorx and how M2M will change everything12/12/2013
Autodesk’s CEO, Carl Bass: We want to change the way people work – TV Report10/12/2013
How MOBILITY transforms Product Development, Manufacturing and Service – TV Report26/11/2013
Can PLM Systems Manage Highly Complex Products? – TV Report19/11/2013
Dassault’s 3DEXPERIENCE Platform – TV Report01/10/2013
PLM Systems Cleared for Take Off at Airbus15/09/2013
FRONTRUNNERS Takes a Look Inside Volvo’s Construction Equipment29/01/2013
Battle of the Visions part 3: PTC breaks new ground in the PLM landscape - claims CEO Jim Heppelmann25/11/2011
User experience the deciding factor when Dutch shipbuilder, Damen, chose IFS27/04/2011
PTC’s Windchill 10.0 – will 100 million in R&D take PLM to the next level?14/03/2011
The French Connection ...more possibilities than problems, when SolidWorks is “dassaultified”?17/01/2011
Management swap at SolidWorks - Jeff Ray Steps down as CEO, Bertrand Sicot takes over13/12/2010
SolidWorks’ Jeff Ray confirms in an interview transition to Dassault’s V6 platform10/11/2010
Is Dassault Systems’ 3DExperience platform “the next step beyond PLM”? CEO and president, Bernard Charlès, claims it is, and many initiated observers agree. At least to the point that changing patterns of product development are driving new IT needs. The way we realize products, use them, communicate and even the way we think is rapidly changing. Things like non-linear development processes in product development (systems engineering), the internet based interaction between producers and end-customers - even between machines - and the product-as-a-service concept creates new demands on industrial IT. These are facts, but is 3DExperience the answer? ”Absolutely”, says CIMdata’s, Peter Bilello, “but it’s only one answer. There are others…”
The 3DExperience concept was presented about two years ago. The
first ready to use platform on the Cloud or on premises came earlier
this year. Given the cost and the complexity of migrating from any other
PLM platform, even Dassault’s own V5 to V6 3DExperience cannot be
expected to happen overnight.
This leads us to wonder what to expect in terms of market penetration
for this platform? How “ready” is it? How “ready” are the customers?
And given the history of Dassault’s V4 and the V5 PLM solution, do they
have the technological credibility to motivate a massive transition at
this early stage?
He adds that so far PLM has just been about helping companies to
The 3DEXPERIENCE Platform demands a cultural change, and that’s hard
A striking feature in Dassault’s communication around technology is the
company’s visionary approach to almost everything. Bernard Charlès has
developed this into an art. The upside is inspiration and a driving
force that encourages daring bets on new modern technologies. The more
problematic side is that things can get “blurry” in the early stages,
leading to challenges in delivering on promises in the short term. The
launch of 3DExperience is not immune to these risks. Like any new
complex software launch, there will be things to work out. Perhaps more
importantly change on this scale demands a cultural change that is
often more difficult than the IT challenges.
"Yes", says CIMdata’s Bilello,"the platform technology isn’t
necessarily the problem. I’d rather claim that it is the cultural change
that has to take place in an organization to take advantage of this new
way of thinking and to understand how these technologies and solutions
are brought together. That’s really the issue."
DS’ Enovia chief, Andy Kalambi, says, “3DExperience is about
simulating real life experiences that you want to deliver to your
customer. Every company has a promise to their customers and that
promise is eventually realized through a value creation process that
touches many different points within an organization. Now, to ensure
that a brand promise is consistently and sustainably delivered it has to
be managed across the entire enterprise, and we have assembled the
necessary IT tools.”
"CAD for instance, has been a separate world all these years, where
you’ve been collecting requirements from disconnected environments, and
the same types of barriers surrounds the job all the way through product
development to manufacturing."
The main idea behind DS’ 3DExperience
is to provide the IT tools needed to break down the silos and connect
the development work not only to software, electronics and
manufacturing, but also to the end-customers.
PDM a là Dassault hasn’t been a “straight road”
Although 3DExperience is a great concept, the contextual challenge is to
leverage Bernard’s vision with DS’ capabilities to deliver on the
promise. This has been somewhat of a problem for Dassault historically.
While the CAD system CATIA always been a success, the PDM hasn’t:
Given this history, it isn’t surprising that many of the V4 and V5
customers spent up to five years to get their Enovia V5 PLM environments
to work satisfactorily. Swedish truck maker Scania is one such example,
European aircraft manufacturer Airbus is another.
So, caution still characterizes the market adoption of 3DExperience.
Given the “revolutionary” concept, this is to be expected. Of Dassaults
nearly 190,000 customers, the best estimate is that “a couple of
thousand” have switched to this new technology. No figures are revealed
This may be one reason why Dassault is now increasing their marketing
efforts. They are now putting an emphasis on more concrete things
closer to engineers every day work: case stories.
Financially 2013 was not a record year for French PLM. Dassault’s
revenue ended at $ 2.9 billion, only marginally higher than 2012 ($ 2.8
billion). On the other hand, the Dassault spokespeople I have talked to
explain that the major revenue lift related to 3DEXPERIENCE is expected
to come in couple of years.
Bernard, however, seems a bit more optimistic: “We are seeing many,
many satisfying examples of customers developing first-to-market
experiences with the 3D Experience based on the V6 architecture”, he
said in the Dassault quarterly report a couple of weeks ago.
Dassault has decided to make “a concerted effort to share those
implementation stories more broadly”. Charles points to examples at
Jaguar Land Rover, LG Electronics and Renault. He also mentions
companies such as Hyundai Heavy Industries (the Offshore &
Engineering division), Bell Helicopter, NIAEP (nuclear power plants in
Russia), Johnson & Johnson and Procter & Gamble.
The Experience Economy and a bright future"In recent years the digital revolution reshaped much", Bernard says;
While the future may be bright for the 3DEXPERIENCE platform, it
will probably take a couple of years before the business takes off.
CIMdata’s Bilello asserts that Dassault’s approach is a step function,
as it was with the introduction of V5 and V4 before it. “Companies can
decide to take the next step or to wait. Since Dassault Systèmes
provides an extended period of overlapping support (e.g., Dassault
Systèmes currently supports V5 and V6 in parallel and will continue to
do so for a number of years to come) companies can safely wait. While
the uptake of the new platform is slow perhaps as compared to others in
the industry, many previous MatrixOne customers are actually already on
the new platform, since the Matrix architecture provides much of the
underlining architecture for the new platform”, said Peter Bilello, and
added that the 3DEXPERIENCE Platform is a work in process.
While waiting for this they can still become 3DExperience customers,
according to Khalambi’s definition: “If you’re on V6, you’re a